Reduce repetitive sales and marketing work, respond to leads faster and free up your team for work that actually needs them.
No complicated technology. No generic AI lessons. No expectation you spend your life creating content. We help you build the system around your business, your customers and the way your team already works.
You run a small or growing building, renovation or trade-based company. The work is coming in, but too much of the sales and marketing still depends on you or one overstretched person in the office — the builder, a partner, an office manager, a salesperson, a client liaison, or an administrator wearing several hats.
You don't need more marketing ideas. You need a simple system that helps you use the knowledge, projects, photos and information you already have — so leads get followed up without relying on someone's memory, and your people spend more time on clients, jobs and decisions, rather than rewriting the same email for the twentieth time.
You will build and begin implementing an AI-assisted sales and marketing system for your building business. The system will help you:
Depending on your current workload and processes, the system could potentially save your business 5–10 hours each week. Your exact result will depend on how much repetitive work currently exists and how consistently the system is used.
This is not a promise that AI will magically run your business. It is a practical way to stop doing the same work from scratch every time.
We start by finding the repetitive tasks consuming your time and the gaps causing leads to slip through. Then we build a small number of useful systems around those problems.
We look at what happens from the moment someone enquires through to the proposal, follow-up and final decision — where time is wasted, where communication breaks down and where potential clients disappear.
We create AI-assisted emails, questions and follow-up messages using your services, processes and tone of voice. They should sound like your business, not like an American marketing robot.
We turn the projects and knowledge you already have into social posts, newsletters, blogs and useful customer information. You will not need to invent something new every week.
We bring the messages, prompts and processes into one straightforward system. The goal is not more software or more work — it's removing unnecessary work so your people can take on more valuable responsibilities.
You remain in control. AI simply helps you complete repetitive work faster and more consistently.
This system has already been implemented inside a small-to-medium-sized building company. Before the changes, the in-house sales person was spending a significant amount of time writing emails, preparing marketing, following up enquiries and handling repetitive sales administration. AI-assisted templates, prompts and clearer workflows reduced that workload.
But the real result wasn't simply a tidier inbox. It freed the in-house sales person to take on additional client and job-management responsibilities — giving the builder more operational support without immediately adding another person to the team.
That is the point of this program. It is not about using AI because everyone is talking about it. It is about removing repetitive work so capable people can spend more time looking after clients, supporting jobs and helping the business run properly.
This system was not developed by someone who has only studied AI or marketing. It was built through practical experience managing enquiries, proposals, client communication, marketing, quoting workflows and business systems inside the Australian building industry.
The approach has already been used in a real building company. The next step is helping other builders adapt and implement the same principles within their own businesses.
You will not receive a generic pile of templates and be left to work everything out alone. You will build a system based on your team, your work and the bottlenecks currently costing you time.
Early registration is $795 AUD for the first five businesses to book, regardless of which cohort date you choose. Once those five places are taken, the price returns to the $997 AUD founding price for the remaining cohorts listed below.
This includes the complete four-week live implementation program, practical support, templates, workflows and your customised AI-assisted sales and marketing system. If this system frees up even five hours each week, that's more than 250 hours of capacity across a year — time you could put toward:
Future versions of this program may cost more once the external implementation process has been completed and further results have been documented.
Join the first session, complete your sales and marketing audit and begin applying the system. If, within the first 10 days, you genuinely do not believe the program will improve the way your business handles sales and marketing, let us know — you can leave the program and receive a refund. No awkward phone call. No argument about whether you tried hard enough. You need to attend the first session and complete the initial audit, but you will not be trapped in something that's clearly wrong for your business.
The problem is not that writing one email takes ten minutes. It is that you write another one tomorrow. Then another one the next day.
A LEAD SITS UNANSWERED BECAUSE YOU'RE ON-SITE.
A proposal goes out, but no proper follow-up happens. You take great project photos, but they stay on your phone. Marketing becomes something you'll do when things quieten down — even though things rarely quieten down.
Every individual task seems small. Together, they consume hours, interrupt important work and keep the business dependent on someone's memory and spare time. The longer this continues, the harder it becomes to grow without adding more people or stretching the existing team further.
You do not need to work harder at this. You need to stop rebuilding the same wheel every week.
This is the first external intake of the Builder Foundations AI Sales & Marketing System. The core approach has already been implemented within a building company — this intake adapts and implements it across founding cohorts of other building businesses. Each cohort is limited to five businesses so every participant gets direct, hands-on support while building their system. Once a cohort's places are filled, that intake closes.
We give you the tools, templates, workflows and guidance to build the system inside your own business. You'll learn how to use it, customise it and keep improving it without depending on an outside consultant. Best for builders prepared to spend four weeks implementing it with our guidance.
Don't have four weeks to learn and implement it? We review your current sales and marketing process, identify where time and leads are being lost, then build the core system around your business — including staff training and implementation support. Final price depends on your team size, sales process complexity and existing systems.
Once your system is installed, we can continue reviewing performance, refining workflows and building additional sales and marketing tools as your business grows. This is optional — you'll still receive the tools and training needed to manage the system internally if you prefer.
Register your details, then complete payment to secure your place. We'll confirm your cohort by email straight after.
Your place is not secured until payment is completed.
Choose your preferred payment option below:
Once payment is complete, you'll receive confirmation and the next steps for your selected cohort.
Register for the founding intake, then complete payment to secure your place.
Register — Early Registration $795Four Weeks · Five Businesses Per Cohort · $795 AUD Early Registration